TO PROVIDE ALL CITIZENS OF THE CITY OF ALPHARETTA with quality, cost-effective services and leadership delivered by highly competent professionals in a manner consistent with planned growth and future economic development.

Alpharetta will be the Signature City in the Region, distinguished by the following characteristics:

• It is safe, secure and livable
• It offers recreational, educational and cultural opportunities for all ages
• It leads with a proactive, environmentally sensitive community
• It is a responsive, open government
• It has a strong economic base to minimize taxes
• It maintains its small town feel
• It fosters strong business partnerships in a corporate campus environment
• It supports a comprehensive transportation system balancing greenways and walkways with road and rail

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