The overall purpose and intent of the City of Alpharetta Downtown Overlay District is to encourage the development and/or redevelopment of properties in order to make Historic Downtown Alpharetta a premiere destination. The intent is to make Historic Downtown Alpharetta attractive for shopping, living, working, recreation and entertainment by developing a mix of uses in a pedestrian friendly environment. To promote this objective, a new set of zoning incentive regulations have been specifically developed for downtown and are provided herein. These regulations are similar to an overlay zoning except that they are optional and their use is at the discretion of the property owner. When utilized, these incentive zoning regulations are used in place of existing zoning regulations. The existing zoning regulations and the incentive zoning regulations cannot be combined.