Season of Celebration 2019

Thank you to everyone that joined us for Season of Celebration!

Click Here For 2019 Photos With Santa!

To kick off the holiday season the City of Alpharetta will host the annual Season of Celebration, presented by WellStar, downtown on the Town Green! The celebration fills the downtown streets with our annual tree lighting, musical performances, photos with Santa, falling snow, roasting marshmallows. a holiday market, children's crafts, balloon twisting, food trucks, gift wrapping stations and a Holiday Food Drive benefiting North Fulton Community Charities! 

Have a band or musician you would like to suggest for this event? Please submit your application here.

Musical Performance Application

THANK YOU to our 2019 Sponsors! Without them, these events would not be possible. 

Presenting Sponsor


Celebrate Sponsor

Alpharetta Convention & Visitors Bureau

EVEN Hotel Alpharetta

Jolly Sponsor

Pete's Plumbing

Merry Sponsor

DeVry University 

Diamond Resorts
Lester Mosley Agency LLC                            

Michael J. Leach, DDS - Pediatric Dentistry
Smile Doctors / Awbrey Orthodontics

Springfree Trampoline
The Hathaway Agency
Top Golf - Alpharetta
Primrose School of Alpharetta
Worful Dentistry

The Season of Celebration invites residents to gather and celebrate the community of Alpharetta, and to give-back and share in traditions during the holiday season

We "CAN" help our neighbors in need!

Alpharetta's Holiday Food Drive benefiting North Fulton Community Charities is from 12/6 - 12/20! 

Help our community by donating this season. Bring a bag of non-perishable goods to one of our 8 drop-off locations (during open business hours) and receive a coupon book filled with season savings at local businesses around town! 
This year's food drive is hosted in partnership with Publix at Haynes Bridge Road and our 8 drop-off locations! 

  • Alpharetta Adult Activity Center / North Park / 13450 Cogburn Rd.
  • Alpharetta Arts Center / 238 Canton St.
  • Alpharetta City Hall / 2 Park Plaza
  • Alpharetta Community Center / 175 Roswell St.
  • Avalon Concierge/Valet Parking / 400 Avalon Blvd.
  • Alpharetta First Baptist Church / 44 Academy St.
  • Alpharetta Presbyterian Church / 180 Academy St.
  • Wills Park Recreation Center / 11925 Wills Rd.

2019 Event Schedule: 6-9pm (Free Event)

  • 6:15pm - Welcome and Kickoff of the Holiday Food Drive benefiting North Fulton Community Charities
    6:30pm - Tree Lighting
    Followed by:
    Community group performances on the main stage
    Live Band 
    Photos with Santa
    Strolling holiday characters
    Catch snowflakes in the falling snow
    Roast marshmallows around a warm fire
    Free children's activities 
    Food & Seasonal Beverages from food trucks and local businesses

Sponsors & Partners:

Each City of Alpharetta special event has a main focus, and the non-profit partners who have on-site presence at the event will have a mission that aligns with the main focus of the City of Alpharetta special event. For example, if the event’s main focus is music, all partners’ mission and focus will be related to music. If an organization does not fit the main focus of the event, but wants to have onsite presence at the event, their option would be to become a sponsor of the event.