Season of Celebration

2022 Season of Celebration in Alpharetta

Celebrate the season with a flurry of fun in Downtown Alpharetta on the first three Fridays in December from 5:00 p.m. – 9:00 p.m. Events will include Santa sightings, holiday music, snow flurries, and other festive activities, such as:

December 2

Lighting of the Evans General Contractors Christmas Tree at 6:30 p.m. on the Town Green, Holiday Food Drive kickoff, and a hot chocolate party with characters from The Nutcracker. Bring a non-perishable food item to donate to NFCC at the food drive kick-off in exchange for a jingle bell bracelet for the sing-alongs and bring your camera to capture the memories that will be made!


December 9

Check out the Downtown Alpharetta District's Sips of the Season, a holiday beverage guide for participating businesses. View the list of festive drinks and delicious hot chocolate options at

Season of Celebration will continue next Friday, Dec. 16 with movies on the Town Green, story time with Santa, and Community Karaoke.

FREE photos with Santa at The Hamilton Hotel and Community Karaoke with Bach to Rock.

Also on December 9th, the Downtown Alpharetta District will be hosting Sips of the Season, a holiday beverage guide for participating businesses within the Season of Celebration event footprint. Check out the list of festive drinks and delicious hot chocolate options here.


December 16 

Holiday movies on the large screen provided by Mrs. Claus & Co. Seasonal favorites, Rudolph the Red Nosed Reindeer and Frosty the Snowman, will be looped for all to enjoy with hot cocoa available for purchase.

Sponsored by:

Click below to view all holiday activities: 
Holiday Guide


Holiday Food Drive

Alpharetta will continue its tradition of hosting a Holiday Food Drive by collecting non-perishable goods for the North Fulton Community Charities (NFCC) food pantry from 12/2 - 12/16. The food drive’s launch will take place with the first Friday event on 12/2, where attendees are invited to bring donations to help those in need. Learn more about North Fulton Community Charities at


Sponsors & Partners:

Each City of Alpharetta special event has a main focus, and the non-profit partners who have on-site presence at the event will have a mission that aligns with the main focus of the City of Alpharetta special event. For example, if the event’s main focus is music, all partners’ mission and focus will be related to music. If an organization does not fit the main focus of the event, but wants to have onsite presence at the event, their option would be to become a sponsor of the event.